The opening of the Hotel Le Royal in Boulevard Royal  in September 1984, right in the heart of Luxembourg's financial centre, marked the beginning of a new era for the General Mediterranean Group, heralding its entry into the hospitality business. 

We applied the highest standards and made "excellence and comfort" our hallmark. We made it our goal to create the `Le Royal` brand not as just another hotel chain but as one of status and distinction.

Early on in the development of the Group's Hotel division, we decided to incorporate resort hotels in the Le Royal chain, We acquired the renowned El-Minzah hotel in Morocco and later opened the Hammamet hotel in Tunisia.

Our Vision then extended to the Middle East, where within one year the Group celebrated the opening of Le Royal-Amman by King Abdullah and Queen Rania of Jordan and of Le Royal-Beirut by President of Lebanon General Emile Lahoud and the first Lady. In addition to being deluxe hotels of the five star standard, both complexes are celebrated for their superb recreational and entertainment facilities, luxury shopping and fine dining.

As Le Royal grows globally with its latest addition of Le Royal, Sharm El Shaikh, our team continue to provide our guests with the consistent, personalized and anticipatory service they have come to expect.

The 'Le Royal' brand has earned a reputation for setting the highest standards in style and service amongst both business and leisure travellers. Building upon attendant goodwill, we are now looking to enhance the Brand's presence in the luxury segment of the hotel and resort industry in other parts of the world.

And now we will expand to Portugal as a join venture.